AI Insights · Timothy · July 2025
Top 5 Beauty Retail Apps on iOS in Latin America, Q2 2025
Explore the performance trends of the top five beauty retail apps in Latin America on iOS during Q2 2025, with insights from Sensor Tower.
In the second quarter of 2025, the performance of leading beauty retail applications on the iOS platform in Latin America showcased various trends in downloads and active users, as reported by Sensor Tower.
O Boticário experienced fluctuations in weekly downloads, with an initial high of approximately 57.8K at the start of April, dipping mid-quarter, and peaking again at 61.3K in early June. Active users saw a significant peak, reaching around 896.9K mid-May, before stabilizing to end the quarter at 727K.
Beleza na Web: Cosméticos maintained a consistent download pattern, starting at 15.8K and peaking at 16.1K by the end of June. Active users fluctuated, with a notable high of 243.7K in mid-April and closing the quarter at 214.1K.
Natura (Oficial) saw a steady download rate throughout the quarter, with a peak of 18.5K in early May. Active users exhibited a peak of 258.5K in early June, ending the quarter at 247.6K.
Época Cosméticos & Perfumaria had a varied download trend, beginning at 16K and experiencing a decline to 8.9K by the end of the quarter. Active users peaked at 201.5K in early May, finishing at 179.9K.
SEPHORA: Maquiagem e Perfumes started the quarter with downloads at 17K, which decreased to 6.7K by the end of June. Active users peaked at 164.5K mid-June, closing the quarter at 139K.
These insights, provided by Sensor Tower, highlight the dynamic nature of the beauty retail app market in Latin America on iOS. For more detailed analytics, visit Sensor Tower's website.
